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ISS Takeaway Service

FoodTech · 2022 – 2023

A seamless meal planning and ordering experience for customers. Multi-platform (mobile and web), syncs stock live, shows clear order stages, and lets users swipe through daily menus or reorder in seconds.

Lead Product DesignerResearchInteractionUIPrototypingTesting

Problem

The existing system, based on web-only ordering and manual inventory updates, led to frequent misorders, refunds, and dissatisfaction.

  • No Mobile App: Users had to use a web version, making ordering inconvenient
  • No Real-Time Order Tracking: Employees were unaware of order status
  • Unclear Inventory Updates: Meals were sometimes out of stock after ordering
  • Frequent Refunds: Due to inaccurate availability data
  • Cluttered Ordering Experience: Too many steps to order a meal for a specific day

Research

I conducted in-depth research: 2 customer interviews, 1 kitchen administrator, 2 order fulfillment staff.

"I check the menu, place an order, then later find out my meal is unavailable." — Customer
"We get refund requests daily because stock information isn't updated in real-time." — Kitchen Administrator
  • 70% of customers were frustrated with meal ordering
  • 85% of refund requests were due to inventory mismatches
  • 90% of customers wanted a mobile app with fewer ordering steps

Ideation

  • Mobile-First Ordering: Seamless experience allowing users to browse, order, and track meals on the go
  • Real-Time Inventory Updates: Two-way synchronization between orders and kitchen stock
  • Order Transparency: Clear order statuses — Pending, Preparing, Ready, Picked Up
  • Simple UX: Streamlined process requiring fewer taps. Swiping through days.

Solution

  • Mobile App for Ordering
  • Live Inventory Synchronization
  • Order Tracking
  • Optimized Kitchen Dashboard
  • Smart Notifications

Swiping through days: Users can easily switch between days, view menus for each day, and check their orders. Order History & Reordering: Users can quickly repeat any past order.

UI Overview

Testing

Two rounds of usability testing with 5 customers and 2 kitchen staff.

  • Confusion about order statuses: Completed orders moved to a separate screen
  • Slow navigation for frequent orders: Added Quick Reorder feature

Results

  • 2× increase in orders in the first month
  • 60% rise in Daily Active Users
  • 80% reduction in refund requests
  • Onboarding time cut in half for new kitchen staff
  • Expanded to multiple corporate locations within 3 months

Client's feedback